Based in Melbourne, Australia, my content is centred around the fashion and lifestyle of a Melbourne 20-something. Curated carefully, my Instagram and TikTok feeds depict my life, wardrobe, food recommendations and self care routines. I encourage my audience to make thoughtful purchases, support Australian businesses and to stay positive online. With a strong female viewership (88%), I hope to inspire my audience to feel confident wearing a timeless wardrobe, to try new things and to practice self care.