I’m Em — a freelance content strategist, UGC creator and social media manager helping brands show up online with content that actually connects (and converts). I work with lifestyle, wellness, fashion and beauty brands to create Reels, TikToks, and strategic content plans that feel human, intentional and totally scroll-stopping. Whether you're looking for monthly content support, a strong organic strategy, or UGC that doesn't feel like an ad, I'm here to help you build a presence you're proud of — and that your audience genuinely wants to engage with. Let’s create something that works and looks good doing it. 👋